Apple product placement?

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ukimalefu Rebel? resistance? why not both?
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I was watching an X Games video on youtube when at some point the presenter said something like "lets watch these skaters filming some clips on their iPhones, it was mostly skating but there were close up shots like these:

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They never said "this segment presented by Apple" or anything like that. Just one mention of the word "iphone" and those two shots.

Also there were no Apple banners to be seen.

By the way, I was watching the X Games Shanghai 2019. First time they do it there, and I know Apple is very interested in the chinese market lately.
Most likely was.

Like Ellen Degeneres's Oscar selfie years ago was a Samsung placement.
TOS
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it's my understanding that apple has never done product placement but they do sometimes give away their products for free
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Apple product placement?