Privacy cannot be a luxury good

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As “privacy” has become the new buzzword of Silicon Valley, Google CEO Sundar Pichai is positioning the company’s new products to fit the zeitgeist while undermining its competitor’s messaging.

In an op-ed in The New York Times published Tuesday, Pichai asserted that “privacy cannot be a luxury good offered only to people who can afford to buy premium products and services.”

The message may hint at Apple’s comparatively expensive starting price for products like its smartphones. At its developer conference Tuesday, Google unveiled a $399 smartphone equipped with the latest privacy features of its Android operating system. That compares to Apple’s newest budget model, the iPhone XR, which starts at $749.

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Privacy cannot be a luxury good