Tech Talk, Tech News and Tech Support (Gadgets included)
- Posts: 25216
- Joined: Mon Nov 15, 2010 10:13 pm
- Title: Steamed meat popsicle
Apple wants to overcharge publishers as well
The Wall Street Journal (subscription required) reports that Apple is running into a wall with negotiations, with the company's proposed cut central to that pushback. Apple wants to keep a whopping 50% of subscription revenue, an even higher cut compared to the 15% to 30% cut that it takes from subscription-based apps and subscriptions it sells through Apple News. The remaining 50% of subscription revenue would get aggregated into a larger shared pool, which would then be paid out to publishers based on their proportionate share of user engagement, according to the report.
I somehow suspect that the content available on Apple's new subscription service isn't going to be as heady as they had hoped.
- Posts: 22665
- Joined: Fri Mar 07, 2008 5:45 pm
- Title: Know Your Enemy
50%, that's stick fiddling crazy.
Not even duct tape will fix stupid, but it can muffle the sound.
- Posts: 1651
- Joined: Sun Nov 14, 2010 8:15 am
- Title: jerk face
- Location: over yonder
the fact that these guys are even in talks with Apple tells me 50% is Apple being generous.
- Posts: 27622
- Joined: Sat Jan 12, 2008 8:44 pm
- Title: Socialist isn't an epithet;it's a badge.
Another Apple product I'm not going to use.
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- Joined: Thu Feb 28, 2008 3:37 pm
- Location: Tainan City, Taiwan
While I think 50% is high, and I don't see why they can't use the 30% that was long standard in the App Store (or the newer 30%/15% system), be aware of where the 50% number came from. That was the revenue split already in use by Texture, the service that Apple bought to develop into this service.