Does the name help them sell? Have they ever heard of Miami? where every other restaurant must be cuban? ooh, "conflict". There must be many cuban restaurants in New York city and other places in the US. Also, lots of Arab food restaurants (yes, they eat that all over the middle east). Even the Avengers love shawarmas.
Yes, I read their "about" page. They're using controversy to sell. I don't like that.
They're using conflict to point out the absurdity of the conflicts we engage in.
At least it might make some people think, unlike the Hell's Kitchen nightclub and adjoining Angel Food Bakery I'm across the street from at the moment.