EA: "loot boxes" are really "surprise mechanics"

PS5, Xbox Series X, Nintendo Switch, computer games, iOS, or even board games
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maurvir
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EA: "loot boxes" are really "surprise mechanics"

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https://arstechnica.com/gaming/2019/06/ ... l-and-fun/

Representatives from EA and Epic Games spoke in front of a UK parliamentary panel Wednesday (transcript). They were there to defend the game industry against charges of addictive game mechanics and encouragement of gambling via loot boxes. But at least one of those representatives took issue with the basic premise that randomized item purchases should be labeled as "loot boxes" in the first place.

"That is what we look at as 'surprise mechanics,'" EA Legal and Government Affairs VP Kerry Hopkins told the panel when asked about the ethics of loot boxes. "It is important to look at this. If you go to—I don’t know what your version of Target is—a store that sells a lot of toys and you do a search for surprise toys, you will find that this is something people enjoy. They enjoy surprises. It is something that has been part of toys for years, whether it is Kinder eggs or Hatchimals or LOL Surprise!"


:squint: :roll: :goth:
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dv
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Post by dv »

It's gambling. Don't sugar-coat it.
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TOS
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Post by TOS »

bloody scumbags

incredible to see them continuing to justify this business model in the face of so much opposition (and sales disasters)
"TOS ain’t havin no horserace round here. “Policies” is the coin of the realm." -- iDaemon
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maurvir
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Post by maurvir »

TOS wrote: bloody scumbags

incredible to see them continuing to justify this business model in the face of so much opposition (and sales disasters)


If you have ever seen a casino, then you know why these scumbags are continuing to justify that business model.
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arkayn
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Post by arkayn »

maurvir wrote:
TOS wrote: bloody scumbags

incredible to see them continuing to justify this business model in the face of so much opposition (and sales disasters)


If you have ever seen a casino, then you know why these scumbags are continuing to justify that business model.


Yes, but casinos ban kids. Loot boxes are targeted at said kids.
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maurvir
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Post by maurvir »

arkayn wrote:
maurvir wrote:
TOS wrote: bloody scumbags

incredible to see them continuing to justify this business model in the face of so much opposition (and sales disasters)


If you have ever seen a casino, then you know why these scumbags are continuing to justify that business model.


Yes, but casinos ban kids. Loot boxes are targeted at said kids.


Which is why they are scumbags...
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TOS
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Post by TOS »

maurvir wrote:
TOS wrote: bloody scumbags

incredible to see them continuing to justify this business model in the face of so much opposition (and sales disasters)


If you have ever seen a casino, then you know why these scumbags are continuing to justify that business model.


casinos are generally very careful about their image

ea, however, is so amazingly unaware of branding it boggles the mind

or maybe they just can't function as a business without loot boxes? maybe they have no choice at this point?
"TOS ain’t havin no horserace round here. “Policies” is the coin of the realm." -- iDaemon
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